Critical Evaluation of Two Articles that Describe the...

Rating an essay is considered a complicated task for raters to remain consistent in their decision making process (DMP) when rating. It is because different raters have different qualities which affect raters’ behavior when assessing writing. Several researchers describe these qualities as raters’ proficiency level, raters’ experiences and tasks as the cause of raters’ inconsistencies in raters’ performance in their studies.Other researchers in recent studies suggest that rating process and rater cognitive process are the main cause of these variabilities.Since the level of variabilities determines both the score validity and the rater’s reliability, it is necessary to identify other causes of rater inconsistencies in the DMP. The purpose†¦show more content†¦While Barkaoui defines DMP as raters behavior related to aspects of writing, Baker applies it to a cognitive process in the ratings. In terms of the methodologies of the two studies, I consider the exploratory design of Baker studies which differentiates itself as a study that strongly emphasizes rater behaviors a more interesting one. According to its conceptual frameworks, Baker carefully added a GDMSI questionnaire and a ‘deferred double score’,an observational quantitative data, to effectively reduce the limitations of its controversial self-report scales in the qualitative protocols presenting a more reliable design for data analysis (Baker, 2012. p.229). Unlike Baker, Barkaoui limits the think aloud protocol as a tool to collect his data. This underestimates interferences of the think aloud protocol in the rating process(Barkaoui, 2010, p.57).The small number of participants may restrict the author from applying other counterbalance methods in such case. Judging from the data collection perspective, Barkaoui’s (2010) study fails to consider the differences of natives and non-native speakers, qualities that may distort the study results as an external factor (p. 57). It is in doubt that such differences have no impact on the rating scores collected while other studies included them as an influential cause in rating performance and inconsistencies. Regarding its data presentation, Baker (2010) demonstrates more distinctive details andShow MoreRelatedDifferences in Rater Behavior1070 Words   |  5 PagesDifferences in rater behaviors are among the factors responsible for variability in the decision making process(DMP) during ratings. The interference of either the rater rating style or rater experience determines the validity and reliability of the rating score and the rater themselves. Factors related to rater inconsistencies identification and measurement in DMP is necessary to avoid factors underlying variability in decision making process . Several studies have identified rater proficiency levelRead MoreEffects Of Disability On Public Health2724 Words   |  11 Pagesindividual may experience in a given situation, regardless of diagnosis, has grown. A recent Google search revealed thousands of relevant books and scientific articles addressing impairments caused secondary to physical, mental health and educational conditions. In part, interest in impairment has been spurred on by a shift towards the evaluation of disability. According to the Individuals with Disabilities Education Act (IDEA, 2004), â€Å"disability† refers to a physical or mental condition that limitsRead MorePerformance Management Effectiveness: Lessons from Worldleading Firms9948 Words   |  40 PagesNetherlands Available online: 30 Mar 2011 To cite this article: Michal Biron, Elaine Farndale Jaap Paauwe (2011): Performance management effectiveness: lessons from world-leading firms, The International Journal of Human Resource Management, 22:06, 1294-1311 To link to this article: http://dx.doi.org/10.1080/09585192.2011.559100 PLEASE SCROLL DOWN FOR ARTICLE Full terms and conditions of use: http://www.tandfonline.com/page/terms-and-conditions This article may be used for research, teaching, and privateRead MorePerformance Appraisals10210 Words   |  41 Pagescent of the five, four, three-star and heritage hotels, the performance appraisal is done by the immediate supervisor as he is most familiar with subordinates and their work, and he is considered to be the most able man to appraise them. Whereas in two hotels performance appraisal was mostly conducted by the personnel manager. In one and unapproved hotels, the concept of written performance appraisal system was not found, though they conduct performance appraisal but in an informal way. Duration Read MoreFundamentals of Hrm263904 Words   |  1056 PagesWritten Warning 102 Suspension 102 Dismissal 103 Structured Job Analysis Techniques 121 O*NET and the Department of Labor 121 Position Analysis Questionnaire 122 Purpose of Job Analysis 123 Job Descriptions 123 Job Specifications 123 Job Evaluations 124 Summary 104 Demonstrating Comprehension: Questions for Review 105 Key Terms 106 107 HRM Workshop The Multifaceted Nature of Job Analysis 124 Job Design 125 Job Enrichment 125 Flexible Work Schedules 126 Job Design and Teams 127 SummaryRead MoreSmart Home Technology10920 Words   |  44 Pagesmanagement of the demands of this population will present new challenges for policy makers, clinicians and the broader community. Smart technologies can assist older Australians to live safely and live well at home and in the community. A number of articles have explored the role of smart technologies however; there is a lack of scientific validation in the literature. This literature review systematically examined over 8,000 papers in six key areas: †¢ †¢ †¢ †¢ †¢ †¢ Smart homes Robotics VirtualRead MoreStrategic Human Resource Management View.Pdf Uploaded Successfully133347 Words   |  534 PagesINVESTMENT APPROACHES ......... 58 SUMMARY............................................................... 67 NOTES.................................................................... 74 STRATEGIC HUMAN RESOURCE MANAGEMENT Table of Contents SECTION TWO .............................................................. 93 The Human Resource Environment........................... 94 TECHNOLOGY AND ORGANIZATIONAL STRUCTURE ............................................................ 96 WORKER VALUES ANDRead MoreHuman Resources Management150900 Words   |  604 Pages DAVID ULRICH Human Resource (HR) management The design of formal systems in an organization to ensure the effective and efficient use of human talent to accomplish the organizational goals. As human resources have become viewed as more critical to organizational success, many organizations have realized that it is the people in an organization that can provide a competitive advantage.2 Throughout the book it will be emphasized that the people as human resources contribute to and affectRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 PagesOrganizational Behavior This page intentionally left blank Organizational Behavior EDITION 15 Stephen P. Robbins —San Diego State University Timothy A. Judge —University of Notre Dame i3iEi35Bj! Boston Columbus Indianapolis New York San Francisco Upper Saddle River Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montreal Toronto Delhi Mexico City Sao Paulo Sydney Hong Kong Seoul Singapore Taipei Tokyo Editorial Director: Sally Yagan Director of Editorial Services:Read MoreLibrary Management204752 Words   |  820 Pages. . . . . . . . . . . . . . . . . . 109 Goals, Themes, and Directions . . . . . . . . . . . . . . . . . . 110 Objectives, Initiatives, Pathways, and Strategies . . . . 111 Activities, Tasks, and Initiatives . . . . . . . . . . . . . . . . . 113 Evaluation—Accountability in Action . . . . . . . . . . . . . . 113 Planning Hierarchy—An Example . . . . . . . . . . . . . . . . 115 Conclusion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 117 6—Marketing Information Services . . . .

Ethics Of The Good Life For A Human Being - 1398 Words

In his work, Nicomachean Ethics, Aristotle divulges into a philosophical inquiry into the nature of the good life for a human being. Through living with the mean state and with moral virtue, the disposition to behave in the right manner and as a mean between extremes of deficiency and excess, Aristotle explains how one can reach the end purpose of life and achieve eudaimonia, human flourishing. Aristotle’s fundamental claims surrounding moral excellence and habituation allow to one enact the necessary process of moderating thinking and feeling to become a morally excellent person. In order to reach human thriving, one must habituate themself to continually make good choices of the mean state, so that through acting virtuously, one can develop moral excellence in all aspects of their lives. In my experiment, I attempted to habituate temperance in relation to diet. Though somewhat rigorous, my parameters allowed me to succeed in moderating my unhealthy eating tendencies. My baseline parameter of eating three nutritionally balanced meals a day was the most challenging, especially with the limited options in the dining halls. I had relatively few issues with complying with my other parameters of eating a healthy snack per day, limiting myself to one soda per day, and increasing stress relieving activities. Though I was strict with obeying my parameters, I believe that they were successful in allowing me practice using temperance in my diet. Throughout the process, I learnedShow MoreRelatedIslamic and Catholic Views on Genetic Engineering1265 Words   |  6 PagesPrimary and Secondary sources found that Gene Enhancement had no place in the religions of Catholicism and Islam; both believe it is selfish, unnecessary and unethical. It is an embellishment to human vanity and a dditionally, insults human integrity when the offspring is affected by the technology. (What is the Catholic view on genetic engineering? - Mary Meets Dolly. 12/ 05/ 2014.) The Catholic Church In 1983, Pope John Paul II mentioned in an address â€Å"genetic enhancement was permissible- indeedRead MoreThe Good Man Based on Aristotles Nicomachean Ethics Essay1069 Words   |  5 PagesThe Good Man Based on Aristotles Nicomachean Ethics Plato believed that a man could only become good by knowing the truth, and he could not know the truth without being good. This shows to be somewhat of a paradoxical argument. On the other hand, Aristotle had a different theory regarding the goodness of man. Aristotle claimed that the good man was the norm and the measure of ethical truth. Pertaining to Aristotles definitions, in this essay I will explain the meaning of the previous statementRead MoreThe Ethics Of Virtue Ethics1502 Words   |  7 PagesVirtue ethics is a philosophical theory that focuses on what sort of person one should be, instead of on actions. Aristotle focuses greatly on virtue ethics in his writing, and is a strong believer in a moral person being one of virtue. He is seen as the person whodeveloped the theory. Unlike some of the other ethical theories, virtue ethics focuses on what makes a life moral, not so much how to become moral, or behave morally. For example, utilitarianism questions how one should act in certain situationsRead MoreEssay on Happiness in Aristotle’s work: The Nicomachean Ethics629 Words   |  3 PagesAristotle’s work, The Nicomachean Ethics, consists of numerous books pertaining to Aristotle’s Ethics—the ethics of the good life. The first book discloses Aristotle’s belief on moral philosophy and the correlation between virtue and happiness. The definition of happiness has long been disputed. According to Aristotle, happiness is the highest good and the ultimate end goal—for it is self-reliant. This idea contradicted other common beliefs and philosophical theories. Aristotle opens his work byRead MoreA Paper on Ethics1255 Words   |  5 PagesEthics Introduction There are a variety of different ethical systems that have developed of the course of millennia. However, even though the subject has been covered so thoroughly, it is still heavily debated. The varieties of ethical systems that are in existence look at various ethical problems from different perspectives and can be applied differently in different circumstances. Because of the subjective aspects to applying ethics, they can be as much an art as they are a science. EthicsRead MoreEthics : Value Theory, Normative Ethics, And Meta Ethics1501 Words   |  7 PagesThe topic of ethics has always been up for debate. Ethics as defined by Landau is, â€Å"moral philosophy that focuses on the branch of knowledge of answering question on how we ought to live. (Landau)† In order to grasp a deeper meaning of ethics Landau focuses , â€Å"questions about what our guiding ideals should be, in what sort of life is worth living, and how we should treat one another† (Landau). The purp ose of these questions allows society to focus the key points of ethics, hedonism, physiologicalRead MoreKant And Kant s Theory1368 Words   |  6 Pagesquestions, which human beings need to ask themselves before acting. One needs to rationalize, if everyone can act as he/ she proposes to act. If any case one gets no as an answer then such individual should not perform the intended act. Furthermore one also needs to consider whether his / her actions respect the human being goals or just merely using them for own selfish ambitions. In addition, if no is the answer, then such action should not be undertaken. Kant’s theory is a good example of the deontologicalRead MoreEthics : Virtue Ethics And Ethics1351 Words   |  6 Pagesvirtue ethics and what does it do that the two major ethical approaches do not? Virtue ethics is one of the three major approaches in ethics. This approach of ethics emphasizes the virtues, or moral character, in contrast to other approaches which emphasizes duties or rules. Virtue ethics has three central concepts; virtue, practical wisdom, and eudemonia, however, these are often misunderstood. The three approaches of ethics are virtue ethics, consequentialist ethics, and deontology ethics. EachRead MoreCultural Relativism : Moral And Immoral846 Words   |  4 Pagesmoral and immoral? Likewise, everyone have to choose upon his or her ethics because there are no absolutes. There are two types of relativism: cultural relativism and individual relativism. Cultural relativism stated that an action is right if that action consistent with the current, collective, cultural, consensus and the prevailing opinion of society. Cultural is the highest standard, and there is even no such thing is human rights if this theory is right. Cultural relativism is sometimes inapp ropriateRead MoreAristotle s Theory Of Virtue Ethics1095 Words   |  5 Pagesâ€Å"The beginning seems to be more than half of the whole.† ― Aristotle, The Nicomachean Ethics Ethics is the philosophical study of moral judgements (Solomon: 2010). Moral philosophy has long been dominated by two basic theories; deontology, inspired by Immanuel Kant, the eighteenth century philosopher and; utilitarianism or consequentialism, which derives its modern day instructions from eighteenth and nineteenth century philosophers Jeremey Bentham and J. S. Mills, respectively (Hursthouse:1999)

Bracket International free essay sample

Even though RFID Seems to be faster than bar-coding process but the comparison between the two shows the following: †¢There is a big difference between the two systems for read range. For a passive Ultra High Frequency (UHF) for up to 40 feet and active RFID For up to 100 feet, there is no read range required in most cases but a bar code system requires having read range from several inches up to several feet. Also, thousands of pieces can be scanned in much less time as compared to barcode scanning. In a nutshell, it is much quicker than barcode and does not require one person to keep scanning every single item while scanning the barcode with laser technology. 3. What do you recommend Mr. Bracket do in the short and long terms? Explain your reasoning. As stated in the case study, Bracket International had problems adapting quickly to changing customer requirements and as a result they had to deny Wolf Furniture job order request . We will write a custom essay sample on Bracket International or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Mr.Bracket needs to slowly bring in the RFID while training staff members on how to use it effectively. Also, he needs to be able to access the RFID support until the whole staff is trained and is fast enough to use the technology and also have a great knowledge of using RFID to meet customer needs as well as being flexible for on-demand point of sale systems.

World War I, 1914

World War I, 1914-18, also called the Great War, c Essay onflict, chiefly inEurope, among most of the worlds great powers. On one side were the Allies(chiefly France, Britain, Russia, and the U.S.); on the other were theCentral Powers (Germany, Austria-Hungary, and Turkey). Prominent among thewars causes were the imperialist, territorial, and economic rivalries ofthe great powers. The German empire in particular was determined toestablish itself as the preeminent power on the Continent. The Germans werealso intent on challenging the naval superiority of Britain. However, itwas rampant nationalism-especially evident in the Austro-Hungarian empire-that furnished the immediate cause of hostilities. On June 28, 1914,Archduke FRANCIS FERDINAND, heir apparent to the Austro-Hungarian throne,was assassinated at Sarajevo by a Serbian nationalist. One month later,after its humiliating demands were refused, Austria-Hungary declared war onSerbia. Other declarations of war followed quickly, and soon every majorpower in Europe was in the war. On the Wes tern Front, the Germans smashedthrough Belgium, advanced on Paris, and approached the English Channel. We will write a custom essay on World War I, 1914-18, also called the Great War, c specifically for you for only $16.38 $13.9/page Order now After the first battles of the MARNE and YPRES, however, the Germans becamestalled. Grueling trench warfare and the use of poison gas began all alongthe front, and for the next three years the battle lines remained virtuallystationary despite huge casualties at VERDUN and in the Somme offensiveduring 1916. On the Eastern Front, the Central Powers were more successful. The Germans defeated (Aug.-Sept. 1914) the Russians at Tannenberg and theMasurian Lakes. Serbia and Montenegro fell by the end of 1915. In thesouth, the Italian campaigns were inconclusive, though they benefited theAllied cause by keeping large numbers of Austrian troops tied down there. In Turkey, the Allies ambitious Gallipolli Campaign (1915), an attempt toforce Turkey out of the war, was a costly failure. In the Middle East, T.E. LAWRENCE stirred Arab revolt against Turkey. U.S. neutrality had beenthreatened since 1915, when the British ship LUSITANIA was sunk. By 1917unrestricted German submarine warfare had caused the U.S. to enter the waron the side of the Allies. An American Expeditionary Force, commanded byGen. PERSHING, landed in France and saw its first action at Chteau-Thierry(June 1917). In Mar. 1918 the new Soviet government signed the Treaty ofBREST-LITOVSK with the Central Powers. The Germans were stopped just shortof Paris in the second battle of the Marne, and an Allied counteroffensivewas successful. The Turkish and Austro-Hungarian empires, disintegratingfrom within, surrendered to the Allies, as did Bulgaria. After revolutionerupted in Germany, the armistice was signed on Nov. 11, 1918. The Treatyof VERSAILLES and the other treaties that ended the war changed the face ofEurope and the Middle East. Four great empires-Germany, Austria-Hungary,Russia, and Turkey-had disappeared by the end of the war. Replacing themwere governments ranging from monarchies and sheikhdoms throughconstitutional republics to the Marxist socialist state of the USSR. Thewar itself had been one of the bloodiest in history, without a singledecisive battle. A total of 65 million men and women had served in thearmies and navies; an estimated 10 million persons had been killed anddouble that number wounded. Such statistics contributed to a generalrevulsion against war, leading many to put their trust in multinationaldisarmament pacts and in the newly formed LEAGUE OF NATIONS.

Just for Feet free essay sample

But turn to inventory turnover rate, the number was quite terrible for a retail company. Compare to average number of the industry which is around 2. 8-3. 2, JFF’s faced a serious difficulty on inventory turnover, which led to a potential risk in generating profit. Also the return on assets and equity were below the competitors in the market, and the time interest earned declined very fast during 1996-1998, means that the quality of financing activities was poor. * High-risk financial statement items: For 1998 audit, there were several factors should be carefully concerned. The first was the number of inventory. JFF’s inventory in 1998 consisting more than half of the company’s total assets, which was a high risk factor and need more efforts on physical confirmation and valuation. The second audit red flag was the negative cash flow. The common cash flow for a retail company should be positive and this is especially true for those large, well established ones. We will write a custom essay sample on Just for Feet or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page So JFF’s situation made it stand out in the industry, and the audit process should focus on this abnormal fact. Moreover, the dramatic increases in debt and the rising of accounts payable should also be considered and require extra audit attention. Q2. Identify internal control risks common to large, high-volume retail. How should these risks affect the audit planning decisions for such a client? Generally speaking, the most possible internal control risk to large, high-volume retail stores is that about inventory. How to count it and value it accurately is always the issue that auditors should concern most. The audit team should examine the company’s period physical count records and perform year-end inventory count by themselves to ensure the accuracy of inventory number. Also, another very important risk area that auditors should pay attention to is the cash accounts. The audit procedures designed to examine whether the financial figures are fairly stated should adjust to adapt to the specific company base on its overall business environment and operating characteristics. In addition, retail companies always adopt cost leadership strategy which minimizes operating expenses. This will result in inconsistency in policies because of decentralization and high employer turnover rate because of low human resource expense, and both these factors will accordingly increase risk of accounting errors or frauds. In order to issue opinion properly for a retail company, auditors should plan appropriate audit test focus on these high risk areas. Q3. Identify inherent risk factors common to businesses facing such competitive conditions. How should these risks affect the audit planning decisions for such a client? Intensively competitive business environment will increase the management’s pressure and thus increase the inherent audit risk of the company. In order to satisfy shareholders or investors, management maybe commit fraudulent financial reporting to cover the company’s worsened operation conditions. In this situation, audit planning should have certain procedures to test the opportunities whether management can commit fraud, such as inquiries of management and employers to establish an overall understanding of the client’s strategies and business, industry and economic environment and competitors’ situations. Also another risk factor that will increase the company’s inherent audit risk is the situation of its cash flow. If a retail company has a negative cash flow which means it not generating enough cash to maintain its operations, the risk of misstatement will accordingly increase. As stated in Q1, auditors should spend more efforts on examine the cash accounts if the cash flow of the company shows some abnormal signals. Q4. Identify the audit risk factors present for the 1998 audit. Rank 5 factors that were the most critical to the successful completion of that audit. Did Deloitte auditors responded appropriately to these factors? * Management pressure under highly competitive business environment. * Large inventory size (more than half of total assets) and low inventory turnover(less than half of the industry average). * Unusual financial reporting â€Å"treatments† such as vendor allowances and income control. * Continuing negative cash flow. * Drastic increase in overall debt during the past three years. * Decentralized business. * Low return on assets and equity. The audit risk factors stated above are in my opinion in descending order of importance to the 1998 audit of JFF. First, the management tone is always the critical aspect whether a company will or will not commit a fraudulent financial reporting. If the management is under high pressure in a highly competitive market at the same time has the opportunities to access inappropriate behaviors, it will result in high possibilities that this company conduct intentional misstatement or omission of adequate disclosure in financial statements. And in the JFF case, the unusual facts such as the low inventory turnover and continuing negative cash flow and dramatic increase in debt are also the areas should be pay enough attention to complete a successful audit. Always these unusual facts will increase the difficulties of the company’s operation sustainability, thus let to high risk of accounting fraud activities happening. To some extent, Deloitte auditors did try to complete professional audit for JFF and adopt several tests to finish this process properly, but on the other hand, they failed to respond enough to the dwindling cash and increased debt. They also failed to discover the fact that JFF’s business consistently grow despite of continuing negative operating cash flows in more than three years. These are all the unusual facts for a well-established and high profit retail company. So in my opinion, Deloitte auditors failed to respond appropriately to all possible audit risk factors, and thus led to their failure in the audit process of JFF. Q5. How would you have responded when being asked to send a false confirmation to Deloitte Touche? Before responding, identify the parties who will be affected by your decision. Commonly, all the parties that involved in the company’s business will be affected by booth income if it is false stated. Actually, this is an intentional manipulation of financial statement which will not be accepted under GAAP and related law. Shareholders, investors, vendors and suppliers, customers and company’s employees all will be affected if this false booth income was stated and thus led to certain punishment or penalty on JFF and ultimately caused the company went out of business. If I was in the position of Thomas Shine in this case, I would say no to Don-Allen Ruttenberg. This is simply because as an auditor, I should preform professionally and comply with AICPA Code of professional conduct. It is not allowed to make false financial statement confirmation when I was clearly know what is happening. This may cause some trouble to my career in the short term like I might lose this client or so, but I believe doing the right thing will ultimately benefit me in the long term career development.

Anatomy of Sex Essay Example

Anatomy of Sex Essay Example Anatomy of Sex Essay Anatomy of Sex Essay Advertising generally assigns quite varied gender roles to both males and females. For example, women are depicted as carrying out tasks that are related to the household such as taking care of children, preparing food, and tending to their husbands. Such depiction essentially assigns ladies the domestic roles of housewives. Conversely, men in advertising are usually depicted as doing more strenuous and challenging tasks such as working in mines, factories, and elegant blue chip companies. Such portrayal allocates challenging tasks which usually require careful mental input to men. How have women been depicted in advertising? In advertising, women are usually depicted as weak individuals who thrive on fantasy as opposed to reality. Further, adverts generally depict women as being inferior to men and thus doing as the men require them to do. This concept is related to the pattern of depicting women as add-ons to men whereby women act as adornments to various entities. For example, beautiful women are featured on adverts popularizing some stunning entities with the view that the women will make the item more acceptable. How does advertising affect the lives of girls? Due to the allure that is usually associated with advertising, girls are usually negatively influenced by adverts. For example, when very thin models are employed in such adverts, impressionable girls usually strive to have physiques resembling those of the models. To this end, the naive girls usually engage in dangerous activities, such as anorexia nervosa, in a bid to resemble advert models. Girls thus suffer due to advertising. How does advertising affect the lives of boys? Owing to the aggressive nature that is encouraged by adverts, boys usually adopt behaviors that degrade and objectify women. The boys thus lose their respect for women and subsequently find having meaningful relationships with women very hard. Are there any biases in this film? There are obvious biases in Jean Kilbourne’s Killing us Softly 3: Advertisings Image of Women movie because the director seeks to portray women as disenfranchised characters in society. The movie is thus aligned towards femininity, blaming men for women’s woes and urging women to reject this trend. HSC 425I: Human Sexuality â€Å"Anatomy of Sex† Discussion Questions: How has evolution affected sex between humans? Evolution has made humans to adopt new styles and modes of conducting sexual intercourse. For example, with time, humans have devised a myriad of sex poses. Further, time has enabled humans to learn of extra ways of conducting sexual intercourse, including oral and anal sex. How did the participants in the film describe orgasms? The film’s participants described orgasms as indescribable phenomena that leave sex partners almost unconscious due to extreme joy. Further, orgasms are described as making the human body to relax in a pleasant way. How did the MRI images change thinking about intercourse? The presentation of MRI photos has altered thoughts on intercourse because through such images, it is discovered that sexual intercourse is a profound biological process that relies on emotional input to succeed. Analyzing this concept shows that intercourse is essentially a natural process that only utilizes minimal emotional input. Thoughts that intercourse is an exclusively emotional activity are thus quashed. How does the brain affect sexual arousal? After a person sees sexually provocative images, signal are send to the brain which after processing relays information to relevant body parts urging for sexual arousal. For instance, the brain may facilitate to increased blood flow into the penis, thus making it bulge. Do you think the film is in anyway biased? Jonathan Grupper’s 2005 Anatomy of Sex movie is not biased in my view because it just candidly presents factual information about intercourse without urging for any specific action. Such objectivity denotes the film as being unbiased. Reference Catterall, M. ; Maclaran, P. ; Stevens, L. (2000). Marketing and feminism: current issues and research. London: Routledge.

Masafi Marketing Plan Essay Example | Topics and Well Written Essays - 2000 words

Masafi Marketing Plan - Essay Example Masafi product management team has effective designed the logo keeping in the view of mineral water. It effectively simplifies the quality of a product. The mineral water is 100% germ free and effectively tested in laboratory. Usage of hot-fill technology enables to maintain strength of various flavours in the mineral water. Attractive packaging of a product increases the product popularity and identity. Mineral water bottles of each flavour have a particular coloured cap which has created the benchmark within the industry. Constant introduction of several products is a good product extension strategy, but it is recommended that the R & D team and the product management need to monitor the quality factors of every product. In an addition Masafi should desperately target the global market is they had always implemented unique marketing strategies in their business practices. Resources and Recommendation Product strategy consists of planning and execution. These two are key resources f or product strategy. The planning and execution of product strategy takes place in a complex competitive market. Masafi has implanted these resources in the strategy effectively. They have effectively planned and execute the product diversification strategy. It is highly recommended that the product strategy process must be assessable. Moreover they should involve all the stakeholders in this strategy process and should have definable checkpoints. Product Life Cycle (PLC) Product life cycle is an important tool in order to determine the life cycle of a newly developed product. Masafi offers Natural Mineral water, Potato chips, Basmati rice, Fruit juice and Facial tissues. These products have a short life cycle. As day by day the market place...The organization is looking to dominate the global market place by extending their product line. The pure and natural water from the down wells and mountains in Ras AL Khaima is the biggest competitive advantage of the company. The organizatio n has settled the price of every product at a premium price against the high quality of products. The organization is known for its effective CSR activities across UAE. Brand extension and constantly developing new products has some drawbacks too. It is difficult for the organizations to deliver a large order within the deadline without effective logistic and supply chain structure. Masafi uses traditional distribution strategy. In starting years the organization had to face several environmental regulation issues. Masafi used to pack their product in poly ethylene packages. The environment rules and regulations have affected the brand image of their organization. Finally extensive research and introduction of PET packaging has overcome the poly ethylene packaging issues. Now-a-days Masafi is organizing several CSR activities in order to achieve huge reputation in the business field.