Children: Innocent Victims of Domestic Violence Essay -- Violence Aga

Domestic violence is comprised of willful intimidation, assault, battery, sexual assault or other abusive behavior committed by an intimate partner against another. According to The National Center for Victims of Crime (2011), aggressors of domestic violence persistently disparage, degrade or humiliate their partners. Unfortunately, domestic violence victims are known to habitually blame their own actions, rather than the violent behavior of the abuser. Conversely, violence perpetrated by abusers is repetitively self-driven and depends little on the victims' behavior. The use of psychological, emotional, and physical abuse fused together with episodes of "respite, love, and happiness are premeditated coercive tools used to generate submission" (The National Center for Victims of Crime, 2011, para. 6). This confusing behavior generates a perplexing situation for victims. Domestic violence affects not only those abused. Regrettably, children are victims of domestic violence too. The ch allenging battle amid intimate partners is continuously a burning research topic correlated to the ill effects that the violence has on children. Therefore, it is reputed that the impact of witnessing domestic violence would have the capability to place a magnitude of severe consequences on children. Innocent Victims of Domestic Violence Each year, an overwhelming number of innocent children are exposed to domestic violence. Children witnessing domestic violence in America are a significant dilemma that continues to be of high concern. It is estimated within the United States that approximately 15.5 million children have observed domestic violence, while seven million have witnessed brutal violence incidents (Fortin, Doucet, & Damant, 2011). This f... ...f children who witness domestic violence. Child & Family Social Work, 14(4), 491-501. doi:10.1111/j.1365-2206.2009.00633.x Stiles, M. (2002). Witnessing domestic violence: The effect on children. 1;66(11):2052-2067. American Family Physician. Retrieved from http://www.aafp.org/afp/2002/1201/p2052.html Stover, C. (2005). Domestic violence research: What have we learned and where do we go from here? Journal of Interpersonal Violence, (20)4, 287-315. doi:10.1177/0886260504267755 The National Center for Victims of Crime. (2011). Domestic violence. Retrieved from http://www.ncvc.org/ncvc/main.aspx?dbName=DocumentViewer&DocumentID=32347#3 Vickerman, K., & Margolin, G. (2007). Posttraumatic stress in children and adolescents exposed to family violence: II. Treatment. Professional Psychology: Research and Practice, 38(6), 620-628. doi:10.1037/0735-7028.38.6.620

The Simpsons: an Imperfect Ideal Family

The Simpsons: An Imperfect Ideal Family The essay The Simpsons: An Imperfect Ideal Family was a paper written by Eliezer Van Allen explaining how the popular T. V show The Simpsons was not so unrealistic and impractical as many Americans had thought it to be. In fact, The Simpsons was, more or less, a â€Å"â€Å"cracked-mirror version† of our own imperfect but lovable selves† just in a cartoon, sitcom type form.This essay talks about how The Simpsons family often reflects the way many current families live and how, although many individual characteristics in a family member may not always be the best, as a whole a family will often come together and help one another constructing a strong family bond. Although Van Allen over exaggerates the obstacles of the everyday life, he refers to The Simpsons as a â€Å"nuclear† resemblance of the typical 20th century family.Throughout the essay, Van Allen often uses many literary techniques/ rhetorical devices to help the r eader understand the effectiveness of the piece. Humour is used when Van Allen makes a personal connection to the fact that at the beginning of each Simpsons episode, the Simpsons family all run to the couch and sit in their â€Å"specific† spot, just like his own. He refers to this as a â€Å"mirror image of my couch-dwelling family†.Having this humour presented in the essay allows for the reader to stay attentive and wanting to read more, as humour often keeps the reader interested. This often allows for the reader to have more of a connection with the author and to get more of a feel of what the authors thinking process is. Allegory is present throughout the essay as Bert and Lisa’s everyday behaviour allegorically teaches the lessons of the average American. For instance, in â€Å"Bart Sells His Soul† love and concern is shown by Lisa’s actions as she cares for him and always has his back.This contributes to the effectiveness of the piece becau se although many family members (individually) may not always be the best and act to their morals, as a family, everyone works together and helps each other’s weaknesses become strengths and will grow off the strengthens of one another, creating a family, as outlined by Richard Corliss, â€Å"they stick together with one another through thick and thin†. As a reader, this is thought to give the essay â€Å"personality† and with that comes good T.V reviews as viewers become attached and are able to relate to their own family/ real life scenarios. Periodic sentence is present when Van Allen refers to Matt Groening, The Simpsons creator, when he states â€Å"I knew that other kids were going to get serious and go on and be professional†¦ I never wanted to go to an office and carry a briefcase†, as it is only clear at the end of the sentence what Groening meant by that. He knew that â€Å"carrying a briefcase† wasn’t for him so he created a new way to express his talents and his passions.This contributes to the effectiveness of the piece because it forces the reader to keep reading to find out what the author was trying to say, and without doing so the main point of what the author is trying to get across is confusing and may often be misunderstood. Throughout the essay many literary terms/ rhetorical devices are present; these are just a few of many that really stuck out to me. Before reading Van Allen’s paper, I had never thought of The Simpsons in the way he had portrayed it, or the way Groening explained the story behind it.It wasn’t until fully reading and understanding Van Allen’s essay that I started to click into the logic behind the mirror image ideology that The Simpsons family portrayed of the typical 20th century American family. I felt that throughout the essay Van Allen supported his point of how The Simpsons portrayed the average 20th century family very well. He made a lot of person al connections that both any reader and I could easily relate too. For example, he talked about how The Simpsons was â€Å"that† T.V show for him and his family that they felt was the mirror-image of their family life. How they all ran to the T. V to watch The Simpsons episode that was coming on next, just how The Simpsons family does at the beginning of each episode. He also talked about how now a days, individual family members don’t always act appropriate and may have some horrible individual traits, from Bart’s rebelliousness, to Homer’s stupidity and foolishness, but as a group and family together they make the best come out in each other.No family has perfect kids or perfect parents but it’s the love and care that one another share, that matters most. This is taught throughout Van Allen’s essay about The Simpsons family in comparison to the average family now a day. To me, family means to always be there for another and always have eac h others back. Unlike friends, you can’t choose your family. You know that as much as they might get on your nerves sometimes, you must look past that, and find the good in what you are blessed with.While reading Van Allen’s essay I felt that I could relate to a lot of what he was saying and found it very easy to understand what he was trying to get across, which kept me wanting to read more. I strongly agree with Van Allen’s point on how The Simpsons is a character formatted sitcom version of the typical 20th century family. Overall, reading this essay has made me think about how much more relatable and relevant some of shows on T. V actually are. Every time I turn on the T.V and go to watch a sitcom type show especially, it makes me think about any possible story line or lesson that may be hidden behind the show that may benefit me in any way. Van Allen’s essay has made me truly appreciate the hard work and effort gone into such a show, as The Simpsons would have been the last show I would have thought to have a message behind it. All in all, Van Allen`s essay has given T. V shows a whole new outcome, as in how they are looked upon and I am more understanding of the meanings behind the â€Å"hidden messages† in our simple day to day shows.

Blankets and Security and Spirituality Essay

There are many themes explored in Craig Thompson’s award-winning graphic novel Blankets, but perhaps its chief theme is that of spirituality. Particularly, the text explores how spirituality can be distinct from religion: religion is illustrated as a blunt instrument with which individuals divide themselves, whereas the positive spirituality advocated by Thompson grows out of human experiences, such as his first love. In this sense, the modified view of spirituality overlays traditional religious thought: the titular quilt blanket takes on a totemic significance, like that of a saint’s body part. This is fitting enough, as Thompson presents the relationship with Raina as something sanctified and, not coincidentally, outside the realm of religion. Fittingly enough for a meta-narrative such as this, art forms the basis for Thompson to impose his own distinct narratives over the unfavorable narratives around him. This belief in transformative power becomes important when he discovers his blossoming sexuality: he must realize it is not embodied by the abusive babysitter of his past, but in the relationship he possesses in the here and now. Raina represents the clearest presentation of actual spirituality in the text: she presents the stability that Thompson craves so much, which is the only thing that really allows him to take solace. It is not coincidental that the two begin their relationship at Bible Camp: in a camp that is ostensibly devoted to finding spiritual fellowship, both Thompson and Raina feel like they do not fit in. Accordingly, they must develop their own fellowship with each other, substituting their unique friendship (and eventually erotic love) in place of the relationship with God that the camp is supposed to offer. This is one of the spiritual notions that Thompson hammers home quite effectively: the heart of a true spiritual relationship is one of interaction. Traditional spiritual models rely on following God’s will without having a real relationship with anything other than a personal interpretation of God as a social construct. Romantic love fills that need when spirituality falters. Raina’s place as a saint-like person seems quite intentional in the text. The work culminates, after all, with Thompson finally willing to forge his own path in life†¦but by naming the work after the blankets on which he laid beside Raina, he situates the work as a kind of return to the grace and serenity he discovered in his relationship with her. In this sense, the ending of the work represents a kind of spiritual pilgrimage that Thompson is undergoing, with a remnant of Raina to guide him. In the spiritual spectrum, she seems like a successor to the understanding of Mary offered by Thompson’s religious upbringing. In that conservative religious view, Mary represents the glory of women, but also their aloof subservience to the greater glory of men: Mary is great because she delivered Jesus, but because of that sanctified relationship, a relationship with her is denied to mortal men. Raina, then, represents the spirituality that Thompson is able to interact with. She also represents an opportunity to restore sexual equality to spirituality, as she is not aloof, nor is she playing second fiddle to men. This continues the theme of spirituality as a matter of unity, rather than divisiveness. The final confrontation with his parents represents the final necessary aspect of spirituality: a willingness to seek commonality in all living creatures. This is the nature of their dispute, after all: a difference in beliefs. However, by bringing this conflict out into the open, Thompson is asserting the sovereignty of his own beliefs. They do not fully define him, as religious beliefs define their followers, because the innate aspect of Thompson’s spirituality is that it is constantly evolving. Raina helped him discover it, but she does not represent the be-all, end-all of it. Similarly, Thompson’s pilgrimage at the end is not to literally find Raina, but to use his memento of the time they shared as a way of finding a new relationship that will further help challenge and evolve his notion of spirituality. Interestingly, Thompson does not decry all religion as the enemy of spirituality. However, he does emphasize that religious dogma is often used as an excuse to shut one’s self off from the world. In confronting his parents, Thompson is quite clear: his spiritual beliefs will not be quieted, nor will they be closeted, any longer. Blankets is a work that is certain to endure for many years to come. The reason for that is not lofty ambition to tell an epic story, but rather, a commitment to following the fault lines of human intimacy and romantic relationships all the way to their inevitable quakes. Unwilling to move the camera away (so to speak), Thompson does the audience one better by showing the slow process of picking up the pieces and trying to rearrange a Picasso-esque jumble into a self-constructed identity that he can actually recognize in the mirror. Raina helped him discover what spirituality really represented: not the missing piece, but the knowledge that pieces are missing. And all that is required of true spirituality is an ongoing commitment to never stop seeking completion.

Retail Services Characteristics

In this paper the most common services characteristics, namely perishability, intangibility, inseparability and heterogeneity will be applied to a well – known retail services brand. In this case the focus shall be on how the aforementioned characteristics apply to Starbucks. In order to better understand the problem the history of the company alongside current corporate objectives will be briefly described. In the following paragraphs the notice will be mainly on the retailer’s ability to cope with the theory’s implications. The first Starbucks coffee shop was opened in 1971 in Seattle.The name was inspired by Moby Dick and the logo which has now become somehow of a cult figure is a twin-tailed mermaid. However it wasn’t until 1987 when a major breakthrough came and the brand started to receive a world – wide recognition. In August, Howard Schultz backed with the capital from local investors bought the Starbucks. Since then the company grew in an e xponential manner which resulted in opening more than 16,000 stores in over 55 countries to this day. Similar as the majority of large enterprises Starbucks also incorporates its own business and social objectives.The goal is to project the brand image in a consumer and environmental friendly way. Their mission statement is to inspire and nurture the human spirit through their exceptional service and high quality coffee. In a very holistic approach they are aiming to improve every aspect of the business, from the customers and employees to the suppliers and shareholders. Moving on from this brief description of Starbucks the focus will now shift to the retail services characteristics, more precisely on intangibility and its implications. Experts agree that a service is intangible because the customer cannot sense it (Newman and Cullen, 2002).It is an abstraction which cannot be directly examined before the purchase. In the case of most goods a prospective buyer is able to inspect th e quality of the good by relying on his senses, whereas a pure service has to be purchased and consumed to fully verify its quality. The level of services’ tangibility can be seen from tangible goods, which are included and consumed within the service offer, it can also be extracted from the physical environment which surrounds the service or with the tangible evidence of the service performance (Palmer, 2005).In the case of various food and drink outlets, goods form an important component of a service offer. This also applies to Starbucks and therefore it is possible to place it somewhere in the middle of the tangible to intangible service dominant scale (Shostack, 1977). Starbucks uses scent of fresh coffee to attract customers and make them sense a tangible good which can be purchased at the premises. The physical environment also plays a big part in customer’s perception of service quality.Starbucks acknowledged this and therefore their outlets are usually very wel l furnished with comfortable chairs, Wi-Fi and other features which give a customer a sense of quality and comfort. Tangibility can be further provided with the evidence of service production methods. This is certainly the case in Starbucks where you can see the whole process of making a cup of coffee. A lack of physical evidences of services quality can increase the level of uncertainty that a customer faces when choosing between competing services.However, Starbucks developed a strong brand associated with quality of services provided and the company values therefore creating a positive image in consumers’ perception. From describing how intangibility applies to Starbucks we shall now turn the attention to another service characteristic, namely heterogeneity. Services heterogeneity means that the quality of services depends on who provides them as well as when, where and how they are provided. Products can be standardized and basically the same for every customer.However, s ervices on the other hand can be delivered in different ways, regarding on customer’s personal requirements. The service must normally be produced in the presence of the customer without the possibility of intervening quality control. Specific problems can occur where staff is involved in providing services on a one-to-one basis. In these cases no easy method of monitoring or control is possible. There are two particular aspects of heterogeneity which are relevant to the services. The first one is the extent to which production standards vary from a norm, both in terms of outcomes and of production processes.The second one is the extent to which a service can deliberately be varied to meet the specific needs of particular customers (Palmer, 2005). In order to tackle the aforementioned aspects of heterogeneity and also to satisfy customer needs retailers usually standardize the service as much as possible without noticeably affecting the perceived customer value. Many service organizations have reduced variability by adopting equipment-based production methods or by offering already prepared menus or meals. However Starbucks took a slightly different approach here then some fast-food outlets.They are offering more than 87,000 different drink combinations. With that in mind they cannot simply standardize the whole process of coffee making. Customers want to see consistency and quality in their stores so for that purpose they offer their front-line staff a basic training and they are also using some motivation tools to enhance staff performance. So for instance they refer to their employees as partners and their pay package is called â€Å"Your special blend†. The heterogeneity of service output can sometimes pose problems for brand-building in services compared to tangible goods.However Starbucks cope with these problems quite well through their excellent staff to management relation which results, again in a strong brand personality. From heteroge neity we shall now shift our attention to another characteristic, which is perishability. Perishability applies to services because unlike goods services cannot be stored for later use. So for an example a factory which produces cars and is unable to sell all its output in the current period can carry forward stocks to sell in a subsequent period.The only significant costs are storage and financing or the possibility of loss through obsolescence. However on the contrary, a producer of a service which is unable to sell all of its output produced in the current period gets no chance to carry it forward for sale in a subsequent period. A great example of perishability is an airline company. For instance if the plane departs at twelve o’clock and the airline company didn’t sell all the available seats, then it is impossible to sell the rest since the plane is already in the air. Another problem which defines perishability is the demand pattern through time.Demand fluctuate s because of many reasons however most common reasons for inconsistency of demand occur during the day, week and season. A typical example of seasonal fluctuation of demand is tourism. During the summer the demand for holidays is often off-peak and hotels by the sea are required to bring in extra work-force. On the other hand the demand in winter is significantly lower and some hotels are therefore unused. Inability to store services and short-term supply inelasticity are leading causes for perishability of services.As mentioned before problems occur when demand pattern is irregular. It can also happen where there is requirement for â€Å"just-in-time† production of service or if demand is not managed effectively (Palmer, 2005). Services providers are trying to even the demand with the use of pricing and promotion or with locating places where demand is more or less even during the day, such as it is in city centres or busy airports. Problems with storing the services have no w also been reduced with recent advancement of technology (Newman and Cullen, 2002).For instance Starbucks uses RFID technology to track perishable food delivered to its cafes thus ensuring freshness of products. Starbucks is usually located there where demand is relatively constant, such as shopping centres and airports and they are also using a lot of promotions ensuring a steady demand through the day. Even their menu is adapted to different seasons of the year. It does not consist only of hot drinks but they also offer other trendy beverages such as smoothies and a variety of bottled drinks which are suitable for hot summer days.Now we shall take a look at the last of four services characteristics. Inseparability of services should be the main topic through the following paragraphs. Inseparability means that the service is produced and consumed at the same time. Both, buyer and seller must be present for the exchange to occur (Newman and Cullen, 2002). The service provider is at the same time also a marketer and promotes both the service and the company. Interaction is of extreme importance in services and therefore the key to success is competent personnel.Inseparability of services leads to customers being co-producers and often being co-consumers of the service with other consumers. They are also usually required to travel to the service provider. This results in management to attempt to separate production and consumption. They are also trying to manage the consumer to producer interaction and improve the service delivery system. Starbucks is a typical example of services inseparability. They are offering a wide range of beverages and customers can choose their own mix.That means that customers are contributing in the production process of a cup of coffee. As mentioned before Starbucks normally furnish their stores in a very comfortable way which means that a lot of customers are consuming the product there, which results in being a co-consumer. Starbu cks stores are often located in city centres and this means that customers have to travel there to receive the service. Maybe in the future Starbuck will offer delivering their products to customers home, but this could possibly take away the charm of visiting a Starbucks coffee shop.However, they are already improving their service system with the opening of drive thru stores. In conclusion it is possible to say that all four services characteristics can be applied to Starbucks. However, some are more visible than others. Starbucks developed an extremely strong brand image and a loyal global population of consumers. This has established them as one of the biggest brands in the world. Through excellent quality of their products, care for the environment and bringing back the sense of community they have already become a household name.They are coping very well with all the services characteristic implications and are always striving for perfection. They are a prime example of the so called â€Å"cultural capitalism† and are setting an example for many companies. References: Adrian Palmer, 2005. Principles of services marketing, 4th edition. Berkshire: McGraw-Hill Education Andrew J Newman and Peter Cullen, 2002. Retailing: environment & operations. London: Cengage Learning Starbucks, 2011. Our heritage [online] Available at: http://www. starbucks. com/about-us/our-heritage [Accessed 16 April 2012 ]. RSA animate, 2010.Slavoj Zizek, First as tragedy, then as farce Available at: http://www. youtube. com/watch? v=hpAMbpQ8J7g [Accessed 16 April 2012 ]. Starbucks, 2011. Our mission statement [online] Available at: http://www. starbucks. com/about-us/company-information/mission-statement [Accessed 16 April 2012 ]. Des Monk, Daniella Ryding, (2007),†Service quality and training: a pilot study†, British Food Journal, Vol. 109 Iss: 8 pp. 627-636 G. Lynn Shostack, 1977. Breaking Free from Product Marketing, Journal of Marketing, [online] Available at: < http://www. jstor. org/discover/10. 307/1250637? uid=24747&uid=3738032&uid=2134&uid=373370127&uid=2&uid=70&uid=3&uid=373370117&uid=24745&uid=5910784&uid=67&uid=62&uid=60&sid=47698847505567 > [Accessed 16 April 2012 ]. Lena Goldkuhl, Maria Styven, (2007),†Sensing the scent of service success†, European Journal of Marketing, Vol. 41 Iss: 11 pp. 1297-1305 Marketingmagazine. co. uk, 2011. Starbucks to open 200 drive-thru stores [online] Available at: [Accessed 17 April 2012 ].Pedro M. Reyes, Patrick Jaska, (2007),†Is RFID right for your organization or application? â€Å", Management Research News, Vol. 30 Iss: 8 pp. 570-580 Starbucks, 2011. Store design [online] Available at: [Accessed 17 April 2012 ]. Starbucks, 2011. Working at Starbucks [online] Available at: [Accessed 17 April 2012 ]. Superbrands. co. uk, 2012. Starbucks [pdf] Available at: [Accessed 17 April 2012 ].

2nd grade math lesson plan Assignment Example | Topics and Well Written Essays - 1000 words

2nd grade math lesson plan - Assignment Example The analyzed issues involve; goals, constraints and relationships (Walle, 2013). The analysis aims at planning the solution pathway, instead of only directly illustrating the answer. The mathematically proficient learners adequately understand the correspondences involving equations, tables, graphs, trends. The key learning objective for the mathematics lesson is; to enhance the proficiency in addition and subtraction. The students will apply their understanding of addition and subtraction to improve calculation fluency within 100. One example of this is 20+40=60; another example is 50-10=40. The students are also expected to analyze problems within 1000, by applying addition and subtraction models. The academic language involves grammar, examples and discussions. The grammar aspects give the learners adequate understanding of the mathematical signs (Johannes, 2013). The = sign illustrates that two value sets are equal. For instance 4+7=11, illustrates that the sum of 4 and 7 totals to 11. The sign > illustrates that one number is greater than another number of set of numbers. For example, 20-5>10 denotes that the difference between 20 and 5 is greater than the 10 value. The learning target and also environment is student friendly. The discussion sessions enables the students to analyze the path to answers, in line with the instructions of the teacher. The learners are also greatly encouraged to ask questions, especially in areas that are confusing. This enhances understanding, as the teacher is then the opportunity to further elaborate on the pathways to reaching the solution. Formative assessment is applied during the lesson. The teacher assesses students understanding through mostly applying questions. The students are given questions, and then through class discussions the pathways to the solutions are discussed (Alphonso, 2013). Another aspect of evaluation entails given quizzes during the course of

Strategic Management of Cooper Industries Case Study

Strategic Management of Cooper Industries - Case Study Example It is evidently clear from the discussion that Cooper Industries had always been aggressive in its diversification strategies as a means to add value to its manufacturing. While the period from 1967- 1970 was marked by the acquisition of related industries, Cooper industries grew from diversification by acquiring unrelated industries in the year 1980. Cooper Industries considered situations of crisis as opportunities and thus followed three basic principles while deciding upon acquisitions: the target company should be a market leader, the target company should be stable and has a good market for its offerings, the acquisition should make Cooper Industries a market leader in the respective industry. In its diversification regime, Cooper Industries had suffered both profits and losses. For instance, the acquisitions of hand tools, Gardner-Denver and Crouse-Hinds supplied diversification revenues while Dresser and Carrier and Black and Decker resulted in loss conditions. Thus, deciding upon the acquisition of Cameron Iron Works and Champion Spark Plugs is a dicey situation for it where it has to analyze its strengths, weakness and other factors which can provide efficiency without raising the debt burden. Over a period of thirty years, Cooper Industries acquired almost 60 manufacturing companies to add on to its manufacturing expertise. This not only made it independent of the external environmental pressures but also provided diversified revenue base where the sale of one segment compensated for another during tough times. Its organizational strategy was also aligned to the business strategy where every single acquisition was first closely analyzed and then acquired. Its MD&P (Management Development & Planning) division constantly worked on acquisitions to eliminate poor performing or redundant product lines and integrates the acquired business into its own. In these efforts, even relocation of acquired companies plants or reorganizing the staff made all the acq uired companies its profit centers. In order to gain a better understanding of its internal and external environment, the SWOT analysis puts the light.

Management of Change - OPEN24 Essay Example | Topics and Well Written Essays - 3500 words

Management of Change - OPEN24 - Essay Example Increasing competition in the marketplace combined with rather draconian cultural internal problems such as bureaucracy, poor communication, and perceived lack of personal job advancement possibilities has led our group to a reassessing process of the market demands and a reshuffling within the organization. OPEN 24 has two main aims: a- Increase the number of financial advisors to 300 and thus, even more aggressively gain a higher share of the Attica market, and b- expand to the provinces within the current year, establish itself to the major cities, i.e. Patras, Heraklio and Volos, and get a fare share of the local markets before the competition moves in. Change management is the process of developing a planned approach to change in an organization. The main objective is to maximize the collective benefits for all people involved in the change and minimize the risk of failure of implementing the change. Change management can be approached from a number of angles and applied to numerous organizational processes. (Worren, Ruddle and Moore, 1999) One The main problems that the department faces and can prevent from the above mentioned plans are the following: Strict Management that creates employee dissatisfaction thus, high employee turnover ratio. Bureaucracy which slows down procedures. Poor communication. Perceived lack of personal job advancement possibilities. Structuring the Department One of the first attempts to avoid conflicts among FAs was the creation of a Customer Database. It was a customized software that the operators could input all potential and existing customers. Then the following procedures were applied: Phone Calling Management- FAs were making phone calls for two hours every day, 9-11. Lists that were to be reached were inputted in the Data base. By logging into the system, the managers could get a report any time they wanted of how many phone calls each of the FAs have done, how many prospects have been contacted and how many appointments were fixed. Rendezvous Management- A call center team of 4 people was created to back up this procedure. Before an FA visits a prospect, the call center confirms the appointment with the customer and then calls and informs the FA to go to the appointment. After the appointment has been completed, FAs should call the call center and report back. The final stage is when the call center calls the visited customer and does a quality check of the visit. After that, a report with all above information is created and emailed to the Sales Manager. All the above procedures are taking place with the help of the above mentioned Data base. The idea of creating such software and the procedures